Skip to content

Experience

How I moved from learning Amazon to operating live private label businesses.

Phase 1 — Exposure & Self-Learning (2020–2021)

  • Began learning Amazon fundamentals independently
  • Studied platform mechanics, seller workflows, and private label concepts
  • Consumed recorded sessions, documentation, and practical material
  • Built theoretical understanding before touching live accounts

This phase established foundational platform literacy, not execution.

Phase 2 — First Live Accounts & Wholesale Entry (2022)

  • Entered Amazon operations through live client accounts
  • Started with wholesale execution to gain real operational exposure

  • Built accounts from zero, including:

  • Business email setup

  • Seller Central account creation

  • Initial catalog and compliance handling

  • Learned Amazon operations directly inside active accounts rather than simulations

This phase transitioned knowledge into hands-on execution.

Phase 3 — Multi-Account Operations & Team Execution (2023)

  • Managed multiple Amazon wholesale accounts simultaneously
  • Built a small execution team to support daily operations

  • Gained experience handling:

  • Account instability

  • Profitability pressure

  • Platform risk and operational failures

  • Worked across different client requirements and operating styles

This phase exposed the limitations of wholesale as a long-term model.

Phase 4 — Strategic Shift to Private Label & Multi-Account Execution (2024–Present)

From 2024 onward, my work transitioned decisively into private label–focused execution, moving beyond wholesale-heavy operations into building, operating, and supervising private label brands across multiple markets.

This phase includes both direct hands-on execution and execution under my supervision, reflecting how private label work scales in real service environments.

Direct Private Label Execution

  • Continued operating an existing US-based account, transitioning it from wholesale into private label and managing live marketplace execution
  • Built and operated a private label account in Canada, documented through a complete Year-1 operational and financial report
  • Led end-to-end execution including sourcing, manufacturing coordination, listings, advertising, and operational decision-making

Supervised Private Label Builds

  • Oversaw private label execution for additional client accounts where:

  • Day-to-day execution was delegated

  • Strategic decisions, validation steps, and execution flow remained under my supervision

  • These supervised builds included private label operations across:

  • Australia

  • UAE

Across all accounts, my role remained consistent:

  • Defining execution frameworks
  • Validating product and supplier decisions
  • Guiding launch and operational strategy
  • Reviewing outcomes, risks, and next steps

This phase represents the shift from single-account execution to multi-account private label operations, combining hands-on building with structured delegation.